Customer reviews of Groupe Arenametrix

We have developed our MyESTAC REWARDS loyalty program created by Fan prime in collaboration with Arenametrix. The implementation of the CRM tool has allowed us to increase our customer knowledge and develop our loyalty program. The implementation of Arenametrix's CRM has allowed us to set up many marketing automation scenarios that are very popular with supporters. We have also carried out paid media campaigns for ticketing at the match, which have largely allowed us to be profitable on our investments

Thanks to Arenametrix for its (almost) daily support with the FFBB. Together, we are developing and will continue to develop our relationship with our licensees and fans. Several objectives: to work on the data and our contact databases (lists / segments) and to optimise all our speeches to send the right messages to the right people (thematic newsletters and marketing automation).

We needed a solution that could meet our marketing objectives, in particular to centralise our database (and qualify it), our emailing and marketing automation mailings. In addition, we wanted a tool that could measure and analyse our activity. We now have a centralised, easy-to-access database. Running newsletter campaigns and automation is quick and easy. We rely on CRM data to implement our marketing strategies and improve our customer experience and loyalty.

Arenametrix is supporting the OnR in the pooling of feedback from several ticketing offices. The OnR is now able to communicate in a targeted manner with the public in the various cities of the intermunicipal association.

We called on Arenametrix to build our mailing strategy for the opening of our new exhibition, with the aim of informing our audiences and inviting them to visit the museum. Support on a relevant mailing strategy, segmenting our audiences to adapt our message.

Attentive, Experts, reactivity, Listening quality, Efficient, Reliable, Strategic Support, Marketing knowledge and customer understanding

Arenametrix allows us to feed our ticketing data to expand our contact base for email communication campaigns and to target contacts according to precise data. We see high open rates on our emails sent to targeted audiences.

Marketing automation. Subscription renewals, good newsletter open rates

The Château de Fontainebleau needed a tool to gather its data and be able to manage its visitor relationship more precisely. Arenametrix supported us in 2023 on the deployment of a CRM to meet this challenge. Training of the teams and integration of the first data into the tool. Tailor-made support to ensure the development of the teams.

Strategic Support, reactivity, Attentive, Experts, Listening quality, Efficient, Benevolent, Marketing knowledge and customer understanding

Marketing automation, newsletters, analytics. Quality support to move forward with our projects

On audience development and marketing. The discovery of an effective and simple tool

E-mail campaigns and the creation of newsletters. The training clarified questions, made it possible to scan the main resources of this CRM, and also to consider improvements in the effectiveness of our communication.

Reliable, Strategic Support, reactivity, Listening quality, innovative, Experts, Efficient, Marketing knowledge and customer understanding

As part of the digital strategy of the Théâtre Saint-Gervais in Geneva, Arenametrix helped us to bring together in one place our different databases, which were all independent of each other and therefore did not give us a real overview of our audience. Not only is the time spent campaigning and segmenting our contacts infinitely shorter than before, we also have access to ticketing data by performance without having to log in to our ticketing system. Everyone can therefore have an overview of the filling of the room in real time.

40 shows, 250 curtain raisers per season. The need to switch to innovative CRM management was imperative with the aim of optimizing attendance through customer loyalty. The integration of Sendinblue into the Arénametrix tool allows us to track and qualify shipments in a few clicks. A health crisis later, a new season begins with 50 shows and more than 300 curtain raisers. The accompaniment of the spectator experience is reinforced through communication before and after the show; customer profiles that are easier to identify in order to offer them a selection more adapted to their tastes, or to communicate to them the coherent tariff offers.

Marketing knowledge and customer understanding, Experts, Strategic Support, Listening quality

We have been using Arenametrix for 5 years now and are convinced of the effectiveness of this software package both on the monitoring of sales and marketing analysis of data from sales and on the extraction of files to develop our communication campaign. The daily sales reports on some of our actions allow us to have a permanent feedback on the progress of our sales. The summary tables also give us direct indicators on the communication campaigns conducted around the different shows and events of our programming. The speed and efficiency of our research on the software are major assets to carry out our marketing actions. Thanks to the tool we measure more easily the feedback of the different actions carried out. The campaigns are built with great ease on the rooting application and all the teams using them only give positive feedback on the use and terms of use of this software. The tool continues to evolve, particularly in terms of Marketing automation and new strategies are to be built in these new functionalities.

Being in charge of the ticketing and the shop, I was more solicited on the recovery of data from our ticket office, online ticketing + on-site shop (managed via vivaticket supports) and our online store (managed via prestashop support). Very positive result: data that goes back to arenametrix automatically and can be fully exploited in a new light.

We participated in project management workshops, focusing on different themes that are equally interesting: marketing automation, data collection, loyalty, communication and the configuration of our newsletters. We now have a better knowledge of our audiences, thanks to tools that improve their qualification. The improvements and parameters that Arenametrix offers allow us to be more creative and precise, both in the design of newsletters and in the search for new audiences.