Groupe Arenametrix's customer reviews

Deployment of CRM within the sites of Rouen Sites & Monuments (Métropole de Rouen). Tailor-made support for the teams in the ramp-up of the use of the tool and in particular on marketing automation. Support for multi-site promotion. Enrichment of the visitor journey thanks to marketing automation. Better understanding of visitors through cross-referencing of data sources and sales from different sites.

Improved marketing of the cultural newsletter, from a design and targeting point of view Marketing automation (post-visits, identification of inactive people). Easier management of visitor data

We needed to set up a CRM at a time when it was not very well established in the cultural sector. We have become very professional in cultural marketing (newsletter, marketing automation, etc.)

We needed a solution that could meet our marketing objectives, in particular to centralise our database (and qualify it), our emailing and marketing automation mailings. In addition, we wanted a tool that could measure and analyse our activity. We now have a centralised, easy-to-access database. Running newsletter campaigns and automation is quick and easy. We rely on CRM data to implement our marketing strategies and improve our customer experience and loyalty.

We called on Arenametrix to build our mailing strategy for the opening of our new exhibition, with the aim of informing our audiences and inviting them to visit the museum. Support on a relevant mailing strategy, segmenting our audiences to adapt our message.

The Château de Fontainebleau needed a tool to gather its data and be able to manage its visitor relationship more precisely. Arenametrix supported us in 2023 on the deployment of a CRM to meet this challenge. Training of the teams and integration of the first data into the tool. Tailor-made support to ensure the development of the teams.

We participated in project management workshops, focusing on different themes that are equally interesting: marketing automation, data collection, loyalty, communication and the configuration of our newsletters. We now have a better knowledge of our audiences, thanks to tools that improve their qualification. The improvements and parameters that Arenametrix offers allow us to be more creative and precise, both in the design of newsletters and in the search for new audiences.

We worked on the implementation of CRM software in our structure as well as the improvement of our actions. With the help of Arenametrix, we are working better on our segmentation, we have saved time and our actions are becoming more and more effective.

Arenametrix accompanied us on the implementation of a mapping allowing us to easily segment our audiences with our ticketing, the implementation of multi-consent and the use of marketing automation. We had positive feedback on the opening of our e-maillings, especially on the campaigns of the Journées des Plantes which pushed us to develop the multi-consent that is being implemented. Indeed we have a very wide offer for our customers and it is important for us to know our audience and to offer them content according to their interests. The first tests will be able to be done during the summer.

Thank you for this wonderful complete tool that is Arenametrix. At the Monnaie de Paris, we are very satisfied!