We needed a solution that could meet our marketing objectives, in particular to centralise our database (and qualify it), our emailing and marketing automation mailings. In addition, we wanted a tool that could measure and analyse our activity. We now have a centralised, easy-to-access database. Running newsletter campaigns and automation is quick and easy. We rely on CRM data to implement our marketing strategies and improve our customer experience and loyalty.
A private subsidiary of the Public Establishment of the Museum and National Estate of Versailles, Château de Versailles Spectacles' mission is to perpetuate the tradition of the performing arts through ...
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