Groupe Arenametrix's customer reviews

The process of building fan loyalty at Lausanne Hockey Club is a strategic issue for the club. Thanks to the marketing automation scenarios put in place this year, we are trying to capitalise on the excitement and satisfaction generated during matches at the Vaudoise arena. Using the tools at our disposal, we are able to track the effectiveness of the messages we share instantaneously. This monitoring helps us to constantly improve our messages to optimise our positioning in relation to the needs of our community.

The MHR has several siloed transactional data sources. Thanks to Arenametrix, we were able to bring them together and reconcile them to have the ability to generate targeted campaigns in a matter of minutes. Tracking and comparing sales is also facilitated.

We wanted to set up several Marketing Automation scenarios. With Arenametrix, we were able to quickly create scenarios and structure our contact groups and campaigns. We were also able to test and set up Whatsapp and SMS campaigns. Data remains the most important, so we were also able to create different forms that allow us to increase our contact base and segment it according to the touchpoints and messages to be conveyed. We have noticed a significant increase in our contact base (+15% year-on-year). But above all, we are able to better segment our customers, in order to move them forward in our purchase funnel and build loyalty.

Implemented several scenarios with marketing automation. Very good tool. Not yet pushed to its maximum but the support and implementation have been effective. This makes it possible to provide as much information as possible to buyers. New buyers no longer have questions because these are anticipated in the scenarios. The latter feels pampered before coming for a match and therefore contributes to the fan experience, and therefore conducive to future purchases

We have been working with Arenametrix for several seasons on the theme of collecting and promoting a customer database. The objective is to increase the points of contact from year to year (purchase on the ticketing system, newsletter registration, competitions, etc.) in order to expand our BBD and then to be able to segment it to send the right message to the right person, at the right time. Indeed, the results are encouraging, with an interesting evolution of our database over the years.

On the implementation of the tool, in particular marketing automation. We were quickly able to get to grips with the tool and acquire the necessary skills to develop our marketing actions, particularly via newsletters.

We needed to integrate a CRM service into our digital ecosystem and customer relations. Today, with Arenametrix we manage all communications with our different segments. We can work on our segmentations with this reliable tool. Very positive, the tools are reliable, the Arenametrix employees always listen to us. The deliverability rates are very good. Connections to data sources are extremely reliable. A success for our club.

We had multiple databases, arenametrix allowed us to centralise them. Today, Arenametrix has become an essential tool for communicating with our different audiences

We have developed our MyESTAC REWARDS loyalty program created by Fan prime in collaboration with Arenametrix. The implementation of the CRM tool has allowed us to increase our customer knowledge and develop our loyalty program. The implementation of Arenametrix's CRM has allowed us to set up many marketing automation scenarios that are very popular with supporters. We have also carried out paid media campaigns for ticketing at the match, which have largely allowed us to be profitable on our investments

Thanks to Arenametrix for its (almost) daily support with the FFBB. Together, we are developing and will continue to develop our relationship with our licensees and fans. Several objectives: to work on the data and our contact databases (lists / segments) and to optimise all our speeches to send the right messages to the right people (thematic newsletters and marketing automation).

After a first year of collaboration a little special marked by the health crisis, we are satisfied with the tool and the support provided by Arenametrix: our statistics of e mailings campaigns have jumped by +10% for open rates and x2 for click-through rates!

Arenametrix is the solution that seemed to us the most suitable for the structuring of our club and the project that will bring us until the entry into the new Bauer in 2024.

This year, we want to continue to grow our database and gradually integrate marketing automation practices. Commercial management is also part of our plans to extend our methods to B2B.

Thanks to the quality of the human support and the ease of use of the software, we are allowed to engage our community in a few clicks!

Thanks to Arenametrix, we have simplified all our processes. The automation of certain flows has allowed us to save time and be more efficient in the relationship with our licensees.

Through the connection between Arenametrix and Facebook, we reached new audiences similar to our existing audiences.

The Arenametrix team frequently offers us news, strategic advice and recommendations for use. They are reactive and present on a daily basis.

Thanks to the CRM we have a better knowledge of our audience, their geographical location and we have understood on which axes we must work: loyalty, young people and students and the effectiveness of our communication.

We use Arenametrix regularly to target audiences and send communication campaigns to our fan communities.

It is thanks to the richness of the data segmentation proposed by Arenametrix that we manage to carry out inter-event analysis.