Nantes Basket Hermine recommends Groupe Arenametrix

We have been working with Arenametrix for several seasons on the theme of collecting and promoting a customer database. The objective is to increase the points of contact from year to year (purchase on the ticketing system, newsletter registration, competitions, etc.) in order to expand our BBD and then to be able to segment it to send the right message to the right person, at the right time. Indeed, the results are encouraging, with an interesting evolution of our database over the years.