Lausanne Hockey Club recommends Groupe Arenametrix

The process of building fan loyalty at Lausanne Hockey Club is a strategic issue for the club. Thanks to the marketing automation scenarios put in place this year, we are trying to capitalise on the excitement and satisfaction generated during matches at the Vaudoise arena. Using the tools at our disposal, we are able to track the effectiveness of the messages we share instantaneously. This monitoring helps us to constantly improve our messages to optimise our positioning in relation to the needs of our community.