Groupe Arenametrix's customer reviews

The marketing automation module has opened up a whole new world of possibilities. We can script our communications according to a whole range of criteria, imagine different itineraries for different audiences... and above all, we're not starting from scratch. Thanks to the support we've received, we can benefit from concrete ideas from other cultural organisations: feedback, best practice, ideas that we can adapt to our own project. Marketing automation becomes a real creative and strategic lever. Arenametrix is supporting us in our CRM strategy with efficiency and commitment. The tool, which is comprehensive and intuitive, allows us to segment our audience with relevance and simplicity, making it easier to set up effective campaigns. The support provided by the Arenametrix teams has been invaluable, particularly when it comes to using the marketing automation module. It saves us a considerable amount of time while improving the overall experience of our spectators. Their expertise enables us to take full advantage of advanced and targeted functionalities.

The process of building fan loyalty at Lausanne Hockey Club is a strategic issue for the club. Thanks to the marketing automation scenarios put in place this year, we are trying to capitalise on the excitement and satisfaction generated during matches at the Vaudoise arena. Using the tools at our disposal, we are able to track the effectiveness of the messages we share instantaneously. This monitoring helps us to constantly improve our messages to optimise our positioning in relation to the needs of our community.

We needed a solution capable of centralising our various sources of data collection (SeeTickets, Dice, Reelax Tickets) to get to know our audiences better and communicate with them. Arenametrix enables us to accurately target our customers and send them personalised communications. We recover and use much more customer data than before, and our database is always up to date. We know our database better and send communications to people who are really likely to be interested. The open rate of our newsletter has increased.

We have worked with Arenametrix on subjects such as mailing campaigns, automation and dynamic pricing. The segmentation tool also enables us to produce socio-demographic statistics that are very useful for understanding our customer base. The campaigns we send out are now of better quality, and the deliverability rate has improved since we switched to the solution offered by Arenametrix. Segmentation and the creation of mailing campaigns are now quicker and easier.

Arenametrix helped us to work on the targeting of our mailings. We regularly work on the tree structure and the reorganisation of our database, while keeping the logic we have had for years. It's not about changing everything, it's about adapting and the team listens to these issues. We have also been working on a reorganisation of the mapping, because we regularly change ticketing providers, and the data is not reported in the same way from one provider to another. The team remained attentive to find the most suitable solution. Finally, the new features of Arenametrix are innovative and allow a real improvement in use as well as their regular training videos very useful. Better email deliverability, more efficient campaigns.

Deployment of CRM within the sites of Rouen Sites & Monuments (Métropole de Rouen). Tailor-made support for the teams in the ramp-up of the use of the tool and in particular on marketing automation. Support for multi-site promotion. Enrichment of the visitor journey thanks to marketing automation. Better understanding of visitors through cross-referencing of data sources and sales from different sites.

Improved marketing of the cultural newsletter, from a design and targeting point of view Marketing automation (post-visits, identification of inactive people). Easier management of visitor data

We needed to set up a CRM at a time when it was not very well established in the cultural sector. We have become very professional in cultural marketing (newsletter, marketing automation, etc.)

The MHR has several siloed transactional data sources. Thanks to Arenametrix, we were able to bring them together and reconcile them to have the ability to generate targeted campaigns in a matter of minutes. Tracking and comparing sales is also facilitated.

We wanted to set up several Marketing Automation scenarios. With Arenametrix, we were able to quickly create scenarios and structure our contact groups and campaigns. We were also able to test and set up Whatsapp and SMS campaigns. Data remains the most important, so we were also able to create different forms that allow us to increase our contact base and segment it according to the touchpoints and messages to be conveyed. We have noticed a significant increase in our contact base (+15% year-on-year). But above all, we are able to better segment our customers, in order to move them forward in our purchase funnel and build loyalty.

Implemented several scenarios with marketing automation. Very good tool. Not yet pushed to its maximum but the support and implementation have been effective. This makes it possible to provide as much information as possible to buyers. New buyers no longer have questions because these are anticipated in the scenarios. The latter feels pampered before coming for a match and therefore contributes to the fan experience, and therefore conducive to future purchases

We have been working with Arenametrix for several seasons on the theme of collecting and promoting a customer database. The objective is to increase the points of contact from year to year (purchase on the ticketing system, newsletter registration, competitions, etc.) in order to expand our BBD and then to be able to segment it to send the right message to the right person, at the right time. Indeed, the results are encouraging, with an interesting evolution of our database over the years.

On the implementation of the tool, in particular marketing automation. We were quickly able to get to grips with the tool and acquire the necessary skills to develop our marketing actions, particularly via newsletters.

We needed to integrate a CRM service into our digital ecosystem and customer relations. Today, with Arenametrix we manage all communications with our different segments. We can work on our segmentations with this reliable tool. Very positive, the tools are reliable, the Arenametrix employees always listen to us. The deliverability rates are very good. Connections to data sources are extremely reliable. A success for our club.

We had multiple databases, arenametrix allowed us to centralise them. Today, Arenametrix has become an essential tool for communicating with our different audiences

We have developed our MyESTAC REWARDS loyalty program created by Fan prime in collaboration with Arenametrix. The implementation of the CRM tool has allowed us to increase our customer knowledge and develop our loyalty program. The implementation of Arenametrix's CRM has allowed us to set up many marketing automation scenarios that are very popular with supporters. We have also carried out paid media campaigns for ticketing at the match, which have largely allowed us to be profitable on our investments

Thanks to Arenametrix for its (almost) daily support with the FFBB. Together, we are developing and will continue to develop our relationship with our licensees and fans. Several objectives: to work on the data and our contact databases (lists / segments) and to optimise all our speeches to send the right messages to the right people (thematic newsletters and marketing automation).

We needed a solution that could meet our marketing objectives, in particular to centralise our database (and qualify it), our emailing and marketing automation mailings. In addition, we wanted a tool that could measure and analyse our activity. We now have a centralised, easy-to-access database. Running newsletter campaigns and automation is quick and easy. We rely on CRM data to implement our marketing strategies and improve our customer experience and loyalty.

Arenametrix is supporting the OnR in the pooling of feedback from several ticketing offices. The OnR is now able to communicate in a targeted manner with the public in the various cities of the intermunicipal association.

We called on Arenametrix to build our mailing strategy for the opening of our new exhibition, with the aim of informing our audiences and inviting them to visit the museum. Support on a relevant mailing strategy, segmenting our audiences to adapt our message.