We needed a solution capable of centralising our various sources of data collection (SeeTickets, Dice, Reelax Tickets) to get to know our audiences better and communicate with them. Arenametrix enables us to accurately target our customers and send them personalised communications. We recover and use much more customer data than before, and our database is always up to date. We know our database better and send communications to people who are really likely to be interested. The open rate of our newsletter has increased.
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