Arenametrix helped us to work on the targeting of our mailings. We regularly work on the tree structure and the reorganisation of our database, while keeping the logic we have had for years. It's not about changing everything, it's about adapting and the team listens to these issues. We have also been working on a reorganisation of the mapping, because we regularly change ticketing providers, and the data is not reported in the same way from one provider to another. The team remained attentive to find the most suitable solution. Finally, the new features of Arenametrix are innovative and allow a real improvement in use as well as their regular training videos very useful. Better email deliverability, more efficient campaigns.
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