We have worked with Arenametrix on subjects such as mailing campaigns, automation and dynamic pricing. The segmentation tool also enables us to produce socio-demographic statistics that are very useful for understanding our customer base. The campaigns we send out are now of better quality, and the deliverability rate has improved since we switched to the solution offered by Arenametrix. Segmentation and the creation of mailing campaigns are now quicker and easier.
As with many other opera houses, the Grand Théâtre de Genève is both a venue and an institution.
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