Comédie de Genève recommends Groupe Arenametrix

The marketing automation module has opened up a whole new world of possibilities. We can script our communications according to a whole range of criteria, imagine different itineraries for different audiences... and above all, we're not starting from scratch. Thanks to the support we've received, we can benefit from concrete ideas from other cultural organisations: feedback, best practice, ideas that we can adapt to our own project. Marketing automation becomes a real creative and strategic lever. Arenametrix is supporting us in our CRM strategy with efficiency and commitment. The tool, which is comprehensive and intuitive, allows us to segment our audience with relevance and simplicity, making it easier to set up effective campaigns. The support provided by the Arenametrix teams has been invaluable, particularly when it comes to using the marketing automation module. It saves us a considerable amount of time while improving the overall experience of our spectators. Their expertise enables us to take full advantage of advanced and targeted functionalities.