Customer reviews of Groupe Arenametrix

We worked together on several aspects of customer relationship management (CRM) for the SunSka Festival, including email campaigns, audience segmentation and the implementation of automated scenarios. Thanks to this collaboration, we were able to refine our CRM strategy and make our communications more relevant and effective. The automated scenarios, in particular the post-purchase upsell scenario, have enabled us to increase additional sales while improving the festival-goer experience. We're also seeing better responsiveness on our campaigns and greater engagement from our community thanks to more precise segmentation.

The marketing automation module has opened up a whole new world of possibilities. We can script our communications according to a whole range of criteria, imagine different itineraries for different audiences... and above all, we're not starting from scratch. Thanks to the support we've received, we can benefit from concrete ideas from other cultural organisations: feedback, best practice, ideas that we can adapt to our own project. Marketing automation becomes a real creative and strategic lever. Arenametrix is supporting us in our CRM strategy with efficiency and commitment. The tool, which is comprehensive and intuitive, allows us to segment our audience with relevance and simplicity, making it easier to set up effective campaigns. The support provided by the Arenametrix teams has been invaluable, particularly when it comes to using the marketing automation module. It saves us a considerable amount of time while improving the overall experience of our spectators. Their expertise enables us to take full advantage of advanced and targeted functionalities.

We're very happy with this year's ticketing results. Thanks to the work of a whole team over the last few years, we've reached the 119,000 spectator mark in 1 season, something never seen before in France. Our aim was to improve once again, and the Arenametrix tool has been a real plus. Their support and advice have been a real asset this season in helping us achieve our objectives. We can't wait for the new season to do even better.

The process of building fan loyalty at Lausanne Hockey Club is a strategic issue for the club. Thanks to the marketing automation scenarios put in place this year, we are trying to capitalise on the excitement and satisfaction generated during matches at the Vaudoise arena. Using the tools at our disposal, we are able to track the effectiveness of the messages we share instantaneously. This monitoring helps us to constantly improve our messages to optimise our positioning in relation to the needs of our community.

GuestViews helps us to better understand our visitors throughout the destination: satisfaction, expectations, needs, profiles, etc. The results provide us with figures that are useful to all those involved in the region in developing tourism.

We needed a solution capable of centralising our various sources of data collection (SeeTickets, Dice, Reelax Tickets) to get to know our audiences better and communicate with them. Arenametrix enables us to accurately target our customers and send them personalised communications. We recover and use much more customer data than before, and our database is always up to date. We know our database better and send communications to people who are really likely to be interested. The open rate of our newsletter has increased.

We have worked with Arenametrix on subjects such as mailing campaigns, automation and dynamic pricing. The segmentation tool also enables us to produce socio-demographic statistics that are very useful for understanding our customer base. The campaigns we send out are now of better quality, and the deliverability rate has improved since we switched to the solution offered by Arenametrix. Segmentation and the creation of mailing campaigns are now quicker and easier.

I took the Arenametrix training course and I'm very satisfied. The tool is effective and intuitive, which made the learning process very fluid. The trainer was top-notch, with a perfect command of the subject and able to explain the concepts clearly and concisely. I now feel ready to take full advantage of this tool in my day-to-day work.

Arenametrix helped us to work on the targeting of our mailings. We regularly work on the tree structure and the reorganisation of our database, while keeping the logic we have had for years. It's not about changing everything, it's about adapting and the team listens to these issues. We have also been working on a reorganisation of the mapping, because we regularly change ticketing providers, and the data is not reported in the same way from one provider to another. The team remained attentive to find the most suitable solution. Finally, the new features of Arenametrix are innovative and allow a real improvement in use as well as their regular training videos very useful. Better email deliverability, more efficient campaigns.

Deployment of CRM within the sites of Rouen Sites & Monuments (Métropole de Rouen). Tailor-made support for the teams in the ramp-up of the use of the tool and in particular on marketing automation. Support for multi-site promotion. Enrichment of the visitor journey thanks to marketing automation. Better understanding of visitors through cross-referencing of data sources and sales from different sites.

Improved marketing of the cultural newsletter, from a design and targeting point of view Marketing automation (post-visits, identification of inactive people). Easier management of visitor data

We needed to set up a CRM at a time when it was not very well established in the cultural sector. We have become very professional in cultural marketing (newsletter, marketing automation, etc.)

The MHR has several siloed transactional data sources. Thanks to Arenametrix, we were able to bring them together and reconcile them to have the ability to generate targeted campaigns in a matter of minutes. Tracking and comparing sales is also facilitated.

We wanted to set up several Marketing Automation scenarios. With Arenametrix, we were able to quickly create scenarios and structure our contact groups and campaigns. We were also able to test and set up Whatsapp and SMS campaigns. Data remains the most important, so we were also able to create different forms that allow us to increase our contact base and segment it according to the touchpoints and messages to be conveyed. We have noticed a significant increase in our contact base (+15% year-on-year). But above all, we are able to better segment our customers, in order to move them forward in our purchase funnel and build loyalty.

Implemented several scenarios with marketing automation. Very good tool. Not yet pushed to its maximum but the support and implementation have been effective. This makes it possible to provide as much information as possible to buyers. New buyers no longer have questions because these are anticipated in the scenarios. The latter feels pampered before coming for a match and therefore contributes to the fan experience, and therefore conducive to future purchases

We have been working with Arenametrix for several seasons on the theme of collecting and promoting a customer database. The objective is to increase the points of contact from year to year (purchase on the ticketing system, newsletter registration, competitions, etc.) in order to expand our BBD and then to be able to segment it to send the right message to the right person, at the right time. Indeed, the results are encouraging, with an interesting evolution of our database over the years.

On the implementation of the tool, in particular marketing automation. We were quickly able to get to grips with the tool and acquire the necessary skills to develop our marketing actions, particularly via newsletters.

We needed to integrate a CRM service into our digital ecosystem and customer relations. Today, with Arenametrix we manage all communications with our different segments. We can work on our segmentations with this reliable tool. Very positive, the tools are reliable, the Arenametrix employees always listen to us. The deliverability rates are very good. Connections to data sources are extremely reliable. A success for our club.

Experts, Strategic Support, reactivity, Listening quality, Marketing knowledge and customer understanding

We had multiple databases, arenametrix allowed us to centralise them. Today, Arenametrix has become an essential tool for communicating with our different audiences