We worked together on several aspects of customer relationship management (CRM) for the SunSka Festival, including email campaigns, audience segmentation and the implementation of automated scenarios. Thanks to this collaboration, we were able to refine our CRM strategy and make our communications more relevant and effective. The automated scenarios, in particular the post-purchase upsell scenario, have enabled us to increase additional sales while improving the festival-goer experience. We're also seeing better responsiveness on our campaigns and greater engagement from our community thanks to more precise segmentation.
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