We turned to Ad's UP to boost the performance of our SEA campaigns after several months of stagnation. We also used Ads UP to manage our Amazon sponsored campaigns, as well as activate display programmatic campaigns through AMC, to continue to build account performance and brand awareness on the marketplace. Ad's up has been able to find areas for improvement on our SEA campaigns in order to achieve growth objectives while respecting the imposed budget. We also had the opportunity to test communication channels that we had not considered thanks to their recommendation. Regarding Amazon sponso, Ads UP was able to manage budgets in compliance with target ROAS, while covering all available campaign typologies and creating a common strategy around commercial highlights. Also, the activation of Amazon programmatic has also increased brand awareness and achieved positive ROAS, by positioning itself as a tunnel top lever with a positive impact on the performance of sponsored campaigns.
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